Breaking Out free essay sample

My grandma used to state, Women are just a burden. Some may concur with this antiquated Chinese saying, yet it just mirrored the male controlled society I experienced childhood in. Despite the fact that Taiwan is a created nation, its social ties are no place a long way from territory China. Experiencing childhood in a general public and a family brimming with older folks that indiscreetly accentuate the significance of children over girls, I figured out how to improve for myself. Maybe I needed to demonstrate all the man centric society social orders in this world wrong, yet for the most part I needed my family to perceive the balance among me and my sibling. One of my first significant recollections was the point at which my mom was pregnant with my sibling. I inquired as to whether the family was in a similar felicity when my sister and I were conceived. She revealed to me that individuals were glad that my sister was conceived in light of the fact that she was the main youngster, yet my introduction to the world was less celebrated in contrast with my more seasoned sisters birth. We will compose a custom exposition test on Breaking Out or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page I started to question my reality and the truthfulness of my familys love towards me. I was additionally placed into question when my mom went on and stated, When you were conceived, nobody dropped by; not so much as one soul. Your dad arrived behind schedule from work, and your grandma just made a call to request your sexual orientation. She moaned and stated, When your grandma discovered what you were, she hung up the telephone and never paid me and you one visit in the medical clinic. Despite the fact that I realized that my folks cherished me in any case my sex, I felt continually shadowed by my more seasoned sister and regularly disregarded by my folks over my sibling. I was never as active as my sister before grown-ups, nor was I as fruitful as she was in primary school. In addition to the fact that she got As on tests and tests, she additionally played the piano splendidly; she even won numerous English discourse rivalries. While she prevailing in nearly everything, I battled to break out of her shadow. I said ‘yes’ to nearly everything my folks requested that I do. From getting the violin at four years old, participate in a discourse challenge ill-equipped, doing errands that I abhorred, watching b-ball games that I didnt comprehend, to at last turning into the pleasant, dutiful youngster that my folks needed me to be. For just about eleven years of my life, I never realized what I truly needed, what I could do, and who I truly was. Things took a continuous turn soon after I turned eleven. The second semester of fifth grade, our family moved back to Taiwan following one and a half year of business wandering in Canton, China. I entered another school, yet soon enough I was only one of the appearances in the group. I never observed my possibilities in anything until my instructor requested that I enter a Chinese spontaneous creation discourse rivalry of the City of Taichung in the basic division. I, decisively, acknowledged her offer, since I became weary of seeing others come back with their honors and respects. The day of rivalry, I was given the theme: What might you do on the off chance that you were a performer? I didnt plan anything out in my mind, not even the prior second I went on the stage. Shockingly, I won in front of the pack †I was at long last perceived for something. I ran out the study hall right when the excusal chime rung through the school. Before my dad welcomed me, I squeaked in fervor, Dad! Father! Father! You would not accept this! I entered the opposition and theory which place I won?, before he addressed me, I went on, First spot! Would you be able to trust it? Would you be able to accept your little girl won FIRST PLACE!? He grinned and stated, obviously I trust you won ahead of everyone else, indeed, I realized you were going to win. Every one of my youngsters are shrewd. No, I am not shocked, however I am upbeat for you. On our way home, I was too bustling wearing a gigantic grin all over to have a discussion with my dad. Before we went into the house, I asked my dad once more, You truly realized I was going to win? He answered, Well I never thought you would get ahead of all comers, yet I realized that you can do anything you needed and be acceptable at it. Those words implied more than anything on earth to me. Just because, I felt fit for busy, and in particular, for myself and not for any other individual.

Strengths and Weaknesses of Mainstream Supply Chains Essay

Qualities and Weaknesses of Mainstream Supply Chains - Essay Example As the report pronounces flexibly chain the executives is a fundamental segment of the administration apparatuses of associations managing in the progression of products and ventures. Worth creation is significant for associations on the grounds that the primary target for presence of organizations is to make benefits. It implies that organizations must structure a serious framework through which every one of its provisions and items/administrations will stream. The simplicity of stream of which items/administrations from the producers to the last buyer is commensurate to the proficiency, and to a great extent the gainfulness, of such makers. As indicated by the examination discoveries on the other hand, the makers or specialist organizations must structure a proficient foundation through which crude materials stream from the provisions. Other than the providers and the last buyers of items and administrations, flexibly chains include numerous different substances, who either make esteem or encourage the development of items and administrations over the gracefully chain. As needs be, associations utilize gracefully chain the board as a methods for guaranteeing smooth progression of crude materials from the providers and effectiveness in conveyance of items/administrations to the end clients. The coordinations of gracefully chain the board increment immensely with regards to global organizations. The worldwide setting of the flexibly chain includes many center gatherings from over the globe. Thus, Global Production Networks (GPN) gets inescapable, especially for multinationals with auxiliaries in remote where the provision s don't have a base.

Creating the Ideal Bedroom According to Feng Shui

Creating the Ideal Bedroom According to Feng Shui Holistic Health Print Creating the Ideal Bedroom According to Feng Shui By Cathy Wong Medically reviewed by Medically reviewed by Steven Gans, MD on May 04, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 03, 2020 Perry Mastrovito / Getty Images More in Self-Improvement Holistic Health Happiness Meditation Stress Management Spirituality Inspiration Brain Health Technology Relationships View All Feng shui, the ancient Chinese art of arranging living spaces, is based on many of the same principles as alternative therapies such as acupuncture. The point of feng shui is to maximize the flow of qi (energy or life force) in the environment for utmost safety and productivity. Being thoughtful about how you arrange and use your bedroom is especially important. Its where you sleep, and adequate amounts of quality shut-eye are vital to health and well-being. If you share your home with a spouse or partner, note that a bedroom with good feng shui is thought to strengthen the bond between a couple and attract love. So for the sake of better sleep and a boost to your relationship, consider these tips for improving the feng shui in your bedroom. Start With Your Bed The ideal bed placement allows you to see the bedroom door while youre in bed without being directly in front of or in line with it. According to feng shui, having a view of the door from bed without being too close to it gives a sense of safety and is conducive to relaxation and sleep. The foot of the bed shouldnt point toward the door either. This is known as the coffin position and puts  the bed in the main path of traffic. If this cant be avoided, a footboard, high bench, or table at the foot of the bed can act as a buffer as long as it doesnt block the view of the door. The head of the bed should be against a wall, but not under a window which could allow qi to flow outside and cause restless sleep. Its best not to place a bed under a structural or decorative beam or ceiling fan either, as this is good for neither physical health nor relationships. If moving your bed isnt an option, feng shui practitioners sometimes recommend hanging a bamboo flute (a special feng shui device) from the beam or fan to offset the effects. If there are two people sleeping in the bed, there should be equal space on both sides of it so each person can get into and out of bed easily. Eliminate or Hide Electronics and Exercise Gear Televisions, computers, exercise gear, or a workspace in the bedroom are thought to distract from rest, symbolize wakefulness, and take up energy. If you have no choice, hide such items as best you can. Place the TV in an armoire or neatly cover it with a cloth, for example, or set up a screen to block your view of that exercise bike or desk. Clear the Clutter According to feng shui, clutter is more than a distracting eyesore. It can block the flow of qi, disturb sleep, and generally prevent things in your life from moving forward. Neatness counts where you cant see it as well. Dont use the space under your bed for storage and keep the inside of your closet tidy and weed out clothes you dont wear periodically. Close the closet door at night. Keep the insides of drawers organized and dont pile books on top of your nightstand or dresser. Relocate Mirrors According to feng shui, if you arent sleeping well, a mirror in your bedroom could be the culprit. Mirrors are thought to bounce energy around the bedroom, which may result in restlessness and amplify worries. Its especially important not to hang a mirror on the wall opposite your bed. Feng shui consultants say this can promote the intrusion of a third party into a couples relationship and possibly encourage infidelity. Be Artful About Artwork Any images you hang on your bedroom walls should be inspiring, uplifting, or relaxing. One of the best places to hang such an image is on the wall opposite your bed so that you see it first thing when you  wake up and the last thing before you turn off the lights to go to sleep. Dont bring sad or upsetting images into your bedroom, or paintings or photographs that feature just one person: This symbolizes solitude. Its also best to avoid images in which a lake, waterfall, or river is the dominant theme. In other parts of the house, water symbolizes money, but in the bedroom, it may promote financial or relationship losses.   Double Up In general, try to  have two of everything you can. Couples should have two (ideally) identical nightstands (one on each side of the bed), for example. Ovals and circles, whether its the shape of your nightstand or the type of accessories you select, are better than furniture and accessories with sharp corners or edges. Select Relaxing and Balanced Paint Colors According to feng shui, warm colors reminiscent of skin tones, such as cream, peach, beige, yellow, coral, tan or cocoa, are ideal on bedroom walls because theyre thought to be soothing. Light blues, greens, and lavenders are considered restful and conducive to sleep. But too many cool colors, such as grays, blues, or stark whites are believed to interfere with relaxation. Aim for a balance of 50 percent warm skin tones and 50 percent cool blues, greens, or lavenders. A Word From Verywell To sum up, if you want to create a bedroom that follows the rules of feng shui, choose a bed placement where you can see the door, hide clutter and gear, get rid of mirrors, choose restful artwork, have two of everything, and select calming paint colors.

The Major Themes In Relation To Globalization - Free Essay Example

Sample details Pages: 9 Words: 2620 Downloads: 6 Date added: 2017/06/26 Category Business Essay Type Argumentative essay Did you like this example? McDonalds is one of the largest fast food chains in the world with a presence of 32,000 restaurants in 119 countries. Its history goes back to 1940 when Richard and Maurice opened its first restaurant in California. In 1955 Ray Croc started a franchise with the two brothers where he later purchased the full rights in 1956. Don’t waste time! Our writers will create an original "The Major Themes In Relation To Globalization" essay for you Create order Presently, McDonalds is recognized in the world as a hamburger restaurant chain, but they are a multi local company providing wide range of meal items to suite local palates. Their continued success in different cultures and regions are a result of continuous adaptation to local culture, local sourced products and local franchise agreements. In this case study analysis, it critically examines how McDonalds have impacted different cultures and how different cultures have impacted McDonalds operations worldwide. Availability of Fast Food and Americanization McDonalds is the first fast food company to export Americans most loved fast food services to other countries. Since then people from different countries and different cultures started to move from their traditional foods towards fast foods such as McDonalds meals, which is also known as Americanization. Measuring Purchasing Power Parity through Big Mac Index Big Macs prices in various countries are considered as a measurement to value the standard of living and the exchange rates of a country. Its an informal measurement. Following tables (refer table no. 01 02) reflects how Big Mc Index has been used to measure PPP. Table No. 01 (Source: The Economist Website, 28th July 2010) Table No. 02 (Source: The Economist Website, July 28th 2010) Being a Multi-Local Company Even-though McDonalds is recognized as a global brand across the world, they are a global local company which follows a theme Think Global, Act Local. It has a high percentage of local ownership and operates through a network of franchise outlets across countries. Currently there are more than 75% of franchised restaurants worldwide (Source: www.aboutmcdonalds.com) Table No. 03 (Source: www.wikinvest.com, Wiki Analysis, McDonalds) Sourcing of Products and Farming McDonalds in some cases source their products globally, however in some cases the company sources locally or setup their own factory plants and farm in different regions and countries through local farmers. Following are some examples of how sourcing is being done in different regions and countries, McDonalds India and Brazil sources its most of the products locally. McDonalds Canada in 2005 sourced locally more than $700 million paper goods and products which accounts for 90% of total purchases for the year. Potatoes are produced and farmed in Russia with imported Dutch seeds to maintain standardisation. Health Scares and Health Awareness Programs Biggest challenges McDonalds faced was through protests from various environmentalists, health chiefs, and middle class commentators due to BSE crisis in 1996, bird flu pandemic and rise in child obesity. This has led people to move away from fast food eating habits to more healthy foods such as homemade foods and healthy meals offered by competitors such as Quite Revolution, Eat and Love Juice. Increasing Focus on Emerging Markets The company has increased their focus on emerging markets such as China, India and Brazil, due to high population compared to US. According to President of India Pratibha Patil (Source: www.rediff.com) she mentioned that India has the potential of accounting for one fourth of the workforce by 2022 across the world.Which is a large number of people earning money and a large market for McDonalds to penetrate. Adapting to Local Food Culture and Eating Habits The main reason to McDonalds continued success in international markets is due to its ability and capacity to adapt to local eating habits and tastes. Following are few examples, In India a special Maharaja Mac is offered in lamb or chicken instead of beef which is prohibited, the veggie burger named McAloo Tikki and also they provide home delivery. In Germany McDonalds offer beer in restaurants. McDonalds in Norway offers the McLaks grilled salmon and dill sauce sandwich. Norwegians love fish. In Hong Kong they offer a rice burger. Rice is one of the most loved foods in Hong Kong. Diversity in Suppliers, Franchisees and Employees According to Pat Harris, Global Chief Diversity Officer, McDonalds have shifted from white male only organization to a more diversified organization, through partnering with African-American, Hispanic, Asian and female franchisees, recruiting employees and selecting and developing suppliers from minority groups in-order to serve the vast majority of people in different cultures. According to Andrew J DuBrin (Essentials of Management 2008, Chapter 2) more than one-half of the McDonalds staff from crew members to the COO belongs to an ethnic minority group. Effective Strategies for Managing Cultural Differences Managing cultural differences is considered as an integral part of succeeding in global business. However it is not an easy task, but Multinational Corporation are required to understand the basics of these differences and manage it accordingly. Following are the strategies which can be adapted to manage cultural differences, Understanding and Appreciating Culture through Innovation One of the best ways McDonalds can use to manage cultural differences between employees is to find innovative methods to increase appreciation between every ones culture. As an example Tabra Incorporation, a jewellery manufacturing corporation, hangs around 10-12 different flags in their production facility in California representing all different cultures, such as India, China, Thailand, Mexico and others. Inclusion of Diversity in Projects and Business Processes The company should include employees from different cultures and ethnic groups in projects and business processes such as strategic planning, process and product development, re-engineering processes, employee development and performance management functions of the organization in-order to improve coordination and equality. Managing Differences through Cross Cultural Training Presently McDonalds has seven hamburger universities worldwide which provides learning and practical experience in managing their restaurants. If the university provides language and cross-cultural training sessions for the participants, it would provide an understanding of other cultures apart from students own culture whilst increase intercultural team building and decrease social ambiguity. Adapting to Local Food Culture and Habits When going global McDonalds had to adapt to local culture, When in Rome, Do as the Romans. They have changed most of their American food items to suite the local culture, such as vegie burger in India, rice burger in China, Samurai Pork Burger in Thailand and Green tea red bean ice cream sundae in Hong Kong are some. Due to rapid urbanization in China, Chinese people tend to travel more and also greater distances by car. Because of this there is a growing demand for drive thru service, where McDonalds should setup drive thru services at almost all restaurants in China, which only few have been setup at present. Changing and Redesigning Restaurants Layout, Theme and Infrastructure McDonalds needs to be more local in different regions, especially during local festival seasons by changing their restaurant theme to suite them. In 2004 McDonalds restaurant in Beijing decorated their interiors with auspicious symbols of traditional Chinese culture for the Spring Festival held in China. Adapting the same strategy in other regions would increase the turnout. Most of the cultures are presently shifting more towards technology, online chatting and online activity, through internet. McDonald should establish Wi-Fi technology in all its restaurants across regions. Presently in US Europe, most of the restaurants playgrounds have been converted to gyms called Ronald Gym Club consisting video game cycling, dance pads, monkey bars, basketball hoops and obstacle course to promote physical fitness for kids. If the same concept can be replicated in Asia, it would make a big impact to the customer turnout since Asian kids are very fond of physical activities. Positive Impacts of Adapting to Local Cultures Adapting a Synergistic Approach Globally McDonald adapts a synergistic approach in its global business, which gives the opportunity to utilise the diversity among their work force to create competitive advantage. Adapting this approach the company can increase flexibility towards changing cultural preferences, recruit work force with different cultural backgrounds which helps to improve decision making and creativity and create a strong brand image locally. Impact of Adapting to Local Food Culture and Sourcing Locally McDonalds offers their meals considering local food culture and religious preferences, which is considered to be a vital part of its globalization strategy. It is called glocalization, where they adapt to local tastes and food culture while promoting its brand. People from different cultures were able to experience American culture through eating one of their loved local meals. In India, the culture is such that people and government want to see MNCs investing in national development and growth. McDonalds decision to source products locally is seen as a positive impact to the country and to its growth. According to Chief Executive Officer of McDonalds, the company has setup a Sustainable Land Management Commitment (SLMC) to source its products for the foods served in restaurants without impacting sustainability, for products such as poultry, coffee, palm oil and packaging. Some other programs initiated by McDonalds are environment scorecard for suppliers and sustainable fishe ries programme. Following image shows how McDonalds India sources its products for the veggie burger sold in India (refer image no. 02), Image No. 02 (Source: www.rediff.com, Article: McJatia tickles Bombays tastebuds, builds an empire, all in two years) QSCV principle Quality Service Cleanliness and Value McDonalds is well known for their quality of foods served, fast and friendly service, providing a value meal and for its restaurants cleanliness. According to author of Golden Arches East James L Watson, points out that before McDonalds started their operations in Hong Kong in 1970 most of the public toilets were unclean but after they started their operations, their cleanliness principle urged other local restaurants to adapt it. Improve Equality between all People from Different Cultures At McDonalds, everyone has to stand in a queue to order their meals regardless of ones ethnicity, race, cast or religious beliefs. This practice developed equality among all people from different cultures. As an example James L Watson states that, Hong Kong was never accustomed to standing in a straight line, but after McDonalds started operations their practices created equality and people had to wait for their turn in the queue. Cultural Diversity and its Effects on International Business Ethnic Diversity and its Effects on International Business Ethnicity plays a huge role in the success and downfall of an international business operating in a local culture. The global businesses have to adapt according to those different cultures and religious preferences in-order to survive. Advantages Ethnic diversity helps McDonalds to achieve competitive advantage. By utilising the diverse workforce, they can easily adapt to local cultural change and improve decision making, creativity and innovations of the company as a whole. With the help of the diverse local employees, they are offering meals in local tastes to suite every culture and are able to serve the customer in their own local dialect which increases sales and profitability. As examples McDonalds India offers McAloo Tikka, Veggie Burger, Maharaja Mac and the employees can speak different local languages. In China, they offer a special Chinese New Year meal, grilled chicken sandwich and twisted French fries. Having local restaurant employees, Indian customers who can only speak Hindi, Bengali or Tamil and Chinese customers speaking only Mandarin or Cantonese can easily order their meals in their own languages. Disadvantages Adapting to local cultures, increases the operational cost, adaptation and reengineering costs and decreases standardization of McDonalds. McDonalds India does not offer beef or pork and always has to maintain separation in sourcing products, cooking and serving for vegetarians in India. In China, they only use thigh fillets in all its chicken burgers offered in China, compared to breast meat used in other countries. Normally McDonalds does not deliver, but in China and India they maintain a delivery service, where motorcycles or traditional courier bicycles are used as mode of delivery. Sexual Orientation and its Effects on International Business McDonalds is considered as an organization providing equal opportunities to its employees regardless of their race, religion, gender and sexual orientation. Advantages According to China daily (local newspaper) homosexuals accounts for around 1% 5% of total population which is around 60 million people. It is three times higher than the mid-year population of Sri Lanka in 2010 according to Department of Census and Statistics, Sri Lanka. India has legalized gay marriages and relationship in 2009, where discrimination is not allowed with regard to sexual orientation. McDonalds policy towards non-discrimination on sexual orientation, their programmes and activities to provide a culture supportive to them, makes employees more relaxed and comfortable working for the company and staff will work to their fullest potential. Disadvantages In China, rules setup for homosexual relationships and same sex marriages are not clear and does not indicate whether its legal or illegal. In India, even-though homosexuality is de-criminalized, the society is still not used to the gay culture and people of gay nature has been ridiculed and abused. Advertisement for gay people done by McDonalds in France for the purpose of showing the public that they welcome everyone, will not be suitable for both China and India to launch. Gay couples will avoid McDonalds because they will not feel comfortable due to the peoples perception towards homosexuality in both countries. Gender Equality/ Inequality and its effects on International Business Being an equal opportunity organization, McDonalds provide the same recognition, opportunity and career growth for women as well. Advantages McDonalds policy towards equal opportunity increases the job opportunity for women in China and India. According to Tim Fenton, President of McDonalds chain in Asia Pacific Middle East and Africa (APMEA), their rising female employment percentage has helped the company to boost its operating profits and growth. China and India does not have very good discrimination laws like in US, but McDonalds policy towards equal opportunity, provides the opportunity for Chinese and Indian women to get recruited, promoted and benefit from working at McDonalds. McDonalds will benefit from recruiting skilled and qualified Chinese and Indian labour. Disadvantages In Asian countries, the gap between genders is high. According to United Nations Development Programme (UNDP) Asia Pacific Human Development Report, the women of the Asian region lack equal rights. In China and India, the perception towards women working in fast food restaurants like McDonalds in most parts are unfavourable. Most of the families tend to not give the women the freedom to work in these kinds of work places. This perception limits the availability of skilled women labour for the organization. Conclusion McDonalds work culture has impacted the culture of almost all the countries and regions. They have been an example of excellent time management, cleanliness, equality in work force, and adaptation to local food culture. Their different management styles in different regions impacted greatly towards their success and growth in many regions. Even different cultures have impacted the operations of McDonalds where the organization had to address various local food culture habits. However to attract more customers, especially middle income earners and students, they adapt a competitive pricing strategy. Even local suppliers and producers are used to source their products to show that the organization is investing in local businesses. McDonalds in collectivism societies such as India, China, and Sri Lanka where societies are family oriented who prefer eating as a family or in groups offers the ideal home experience through their restaurant setup and play areas for kids. In low u ncertainty avoidance cultures such as India, China and Sri Lanka where it tends to have higher employee turnover, to retain its employees McDonalds through its flexible approach provides structured career growth, recognition and training. McDonalds in most cultures adapts to local cultural festivals through changing their restaurant theme and offering special seasonal meals. As examples in countries such as China with a past oriented culture, McDonalds changed their interiors and menu for the Spring Festival.

Causes of Racism in America - Free Essay Example

Sample details Pages: 5 Words: 1534 Downloads: 5 Date added: 2018/12/29 Category Society Essay Type Research paper Level High school Tags: Racism in America Essay Social Problems Essay United States Essay Did you like this example? Racism is defined as a way of separating individuals and how race and origin are impacted by their qualities. Merriam-Webster characterizes racism to be seen as a crucial opinion in determining human attributes together with their limit, racial contrasts and ways of preventing certain race in America. Racism can go up against many structures as it can be a conviction that people can be genuinely characterized into natural ethnic classes keeping in mind the end goal to isolate grouped unrivaled from sub-par races. Don’t waste time! Our writers will create an original "Causes of Racism in America" essay for you Create order This is one shape while another can be more inconspicuous and neglected. However, simply like all types of supposing of which in the end rise to the top after some will time that is the crucial step of prejudice. There is never any undeniable lines or signs in this day and age yet the training and states of mind are as yet present and are woven into the very structure holding the racism system together. In the current days, the general public has been encountering an increase in the rate of racial occurrences and acts that conflict with the esteem that America speaks about. For example, justice, an American lifestyle, and freedom. Prejudice is a central and also a foundational worry in America and its States. This practice while there have been endeavors to wipe out these sorts of states of mind and biases throughout recent years the point activities still keep on springing up; now since this has been a piece of America society since bondage and different parts of the world, racia l strains run high particularly when disengaged episodes happen that can by and large strengthen the training (Banton). Prejudice is characterized in this setting as the abuse of individuals in view of their national birthplace, race, religion, place of origin and color. Racism is frequently utilized as an establishment among hate groups keeping in mind the end goal to fuel hidden motivation, for example, intimidation or envy, prejudice, this sort of mentalities, biased documentation and scorn impacts affect society and social request. Because of this reality racisms today keeps existence and in many parts of the nation, the act of being racial inclination and preference is a staple of regular daily existence, thus America as a nation will never accomplish the racial amicability and as a country urgently need to stop the racism in it (Gregoire). As per (Banton), the issue is that white individuals consider bigotry to be cognizant despise when prejudice is greater than that. Bigot ry is a perplexing arrangement of social and political levers and pulleys set up ages back to keep taking a shot at the benefit of whites at other individuals cost, regardless of whether whites know/like it or not. Prejudice is a slippery social ailment. It is insidious to the point that it couldnt care less on the off chance that you are a white individual who likes dark individuals; its as yet going to figure out how to contaminate how you manage individuals who dont appear as though you. Truly, bigotry looks like loathe, yet despise is only one appearance to benefit is another. Access is another. Numbness is another. Lack of concern is another. Etcetera. So while I concur with individuals who say nobody is conceived bigot, it remains an effective framework that were quickly naturally introduced to. It resembles being naturally introduced into the air: you take it in when you relax. Its not an icy that you can get over. There is no against bigot accreditation class. Its an arrange ment of financial traps and social esteems that are started up each time we connect with the world. It is a thing you need to continue scooping out of the vessel of your life to keep from suffocating in it. I know its diligent work, however, its the value you pay for owning everything For quite a long time the segregation, the act of partiality and the steady teaching of abhorring has secured the scene and work to keep this country isolated. One of numerous occurrences that have secured the media scene is the awful shooting of benefactors at a dark church in Charleston, South Carolina I a previous couple of years of the thousand years.it would be hard for anyone to ever believe that as we are in the progress towards the fate of innovative progression and learning the community would simply be interested in numerous adolescence illnesses which does not exist in this day and age prejudice is as yet existing and dynamic in the general public boggling of the brain.Would it be that th is ailment has been so profound root in American culture and culture that it dangerous cells have and keep on infecting the very center of society? (Prince) The reasons for prejudice come from the one the states of mind that 1) race is better than another that has been the hundreds of years old opinion that resound all through our general public, it is a dependable fact that dark Africans slaves were conveyed to the provinces for one reason to be work for the estates and the slave masters at each open door guarantee that the slaves knew their place on the natural pecking order, 2) to exhibit prevalence one has over persuaded others that they are substandard them so with a specific end goal to finish that the slave master expected to keep the slaves without education, always shackles and regarded the slaves as not as much as individuals and 3) to keep predominance one should consistently keep reminding the slaves that they are the ace while the individual are the slave over others , a creature, a ferocious, he continues reverberating the activity to slaves as well as to their own kids and the society also expanding on this dread it would resound for quite a long time to come in the future. Particularly in most of the southern area of the settlements of America, (Prince). So when taking a gander at bigotry in America the times of institutional prejudice has profound roots in all things that have been based over this establishment from laws to states of mind to how nationals think or the way we are impacted to believe and see our general surroundings. Along these lines, how would we annihilate prejudice or endeavor to free our general public of this dangerous ailment, we cant reform hearts yet we are able to change laws, we can dispose of institutional considering and the old strategies for social works on, removing the old monitor of political environment by introducing more youthful thoughts and vitality to need genuine change not only for one race however for everybody in America. Those are only a couple of numerous thoughts and ideas which should be sanctioned to balance what has been tormenting our general public for a considerable length of time. Isolation as per Merriam-Webster is characterized as the demonstration or the process or even the division, disconnection of a class, race, or ethnic gathering by upheld or intentional habitation in a limited zone by boundaries to communal associations, by partitioned instructive offices or through other biasing ways.After the cancellation of bondage in the United States, three Constitutional revisions were passed to concede recently liberated African Americans lawful status: the Thirteenth Amendment annulled subjection the Fourteenth gave citizenship, the Fifteenth ensured the privilege to vote (A Century of Racial Segregation) (Gregoire).While we might not have isolation legislations or any kind of Jim Crow minutes the division race can, in any case, be observed and even be felt tod ay simply take a gander at the state in which minority understudies need to grasp against their white partners or the budgetary points of interest for which many favored Caucasians are managed against whatever is left of the populace in the public arena. Dark colored v. the Board of Education is only an example of numerous episodes which demonstrate that the mentalities and perspectives of the special affected those who were not much lucky and the minorities which not slaves any longer were all the while being dealt with accordingly. The misunderstanding of the Negroes was genuine because of the way in which the dread that one day the slaves relatives would ascend against the structure of the authority in this nation. Dread is an awesome helper for amazing and terrible reasons that when used to inspire one is able achievemarvelous things when used to impart and isolate races it can be unfavorable to everyone who is influenced by this kind of rule (Gregoire). To conclude, racis m in America together with the racist states of mind that keep on plaguing our reality that is in fact progressed and brimming with learning and openings this is an age-old mindset. We need to discover approaches to free our general public of this destructive infection all together moves together to the future as a world free general and a public building peace and of racism, racial congruity, and preference. Works Cited Banton, Michael. The Nature And Causes Of Racism And Racial Discrimination. International Sociology (1992): pp. 69-84. Gregoire, C,. A Psychologists Explanton of Why Racism Persists in America;. 14 July 2015. Prince, R.,. How Media Have Shaped Our Peception of Race and Crime;. 09 04 2014.

Modern Ethical Theories Free Essays

Philosophically Egoism theory purports that one’s self is or should be the motivation and reasons of our own actions.   This theory has two variations, descriptive or normative variation and altruism variation.   Altruism variation holds that one should maximize good for all being in the world (Hobbes, 1651). We will write a custom essay sample on Modern Ethical Theories or any similar topic only for you Order Now    Altruism is the opposite of egoism. Ethical egoism is a normative theory that revolves around the idea that each individual should do what is entirely in his or her self interests and by doing actions that aimed at self interest he or she achieves morality.   The theory states that one’s self interest is the primary motive of actions and is the moral thing to do. Hence the theory is a self effacing theory which tries to justify reasons for actions as duty bound or morally right. Psychological egoism theory on the other hand is a descriptive theory that describes human actions as wholly motivated by self interest it implies that individual’s actions are purely by self centered even though the actions may seem to be motivated by interest of others (More, G.E., 1903).   It states that, â€Å"all human actions are selfish acts at their roots†. Thus it asserts that if individual helps others, acts which may seem to be of benefit to others.   The primary motive may be the need for an individual to better him/herself thus making the act self-seeking.   It is impossible to empirically prove the psychological egoism theory wrong but it is just as hard to empirically prove the theory right.   In addition once the premise of the theory is accepted the actions can be interpreted to support the theory. Fallacy of Psychological Egoism Psychological egoism theory states that people are always motivated by their own interests.   This   however hastily   generalizes actions and their motivation   since there are instances we can disapprove this such as, when an individual smokes .this is an act that can be harmful to one’s wellbeing thus not act in   self interest, others such as soldiers carry out their duties without considering personal gains. There are also instances where motivations to act may appear to be of no self interest   at face value but   are nevertheless self interest motivated (Rachels, J., 2003).   For example if an individual is motivated to act out of fear or his acts are motivated by fear, he/she may be acting in the interest of self-preservation. On the other hand, these actions/reactions may be driven by the interest of the other individual or threats from this other individual thus his/her action may be classified as an action motivated for other’s interest.   In this case, the individual actions are what she/he is motivated to do, for instance run. The strong and weak versions of Ethical Egoism The ethical egoism can be split into two versions; the strong and the weak versions.   The strong version supports the endorsement of an individual’s own good as the moral thing to do.   Individual actions that are driven by self-interest or self fulfillment arise out of moral judgement while the weak version supports the premise that there are situations where it may be prudent to ignore personal welfare when making moral judgement (Rachels, J., 2003). For instance if a soldier lies on a grenade to save his friends he may act this way to be able to live with himself In other words if he acted otherwise he may live the rest of his life with a guilty conscience .However the strong version might interpret this action as the moral thing to do. Contrast in Motivation Doctrines of the two theories Psychological egoism theory is the empirical doctrine that an individual’s act is a desire for one’s own welfare (Sigmund, F., 1966).   However, these acts usually conceal the determining motives.   This concealment is usually in their self-interest.   The theory results from observation of human behaviour and can only be proved empirically if there are no exceptions.   It makes no claim to how individuals should act for their self-interest.   This premise can be argued to be verifiable but non-moral. On the other hand, the ethical egoism theory is prescriptive doctrine that individuals actions are in self-interest that is for personal welfare thus the personal welfare is the most valuable thing for an individual.   However, the theory does not claim that all individuals seek their own self interest.   It only claims that individuals should seek their own self-interest that is all individual might not seek self-interest (Sigmund, F., 1966).   For the ethical egoism theory to hold or to be proven as a theory its premises must hold for all individuals. Differences between ethical egoism and psychological egoism Psychological egoism is descriptive while the ethical egoism theory is prescriptive, that is, the psychological theory states why individuals act the way they do while the ethical theory suggests the reasons for such.   The other difference is concerned with their motivation doctrines.   In psychological egoism it is human nature to be driven by selfish reasons whereas in the ethical egoism theory selfish acts are the morally right thing to do (More, G.E., 1903).Psychological egoism deals with reality while ethical egoism deals with what reality should be. It   can also be argued that ethical egoism approves of cooperative behaviour   while psychological egoism does not since the theory   believes in achieving maximum welfare though selfish actions . Conclusion Self-interest actions are not always selfish actions in that one can act in such a way as to benefit or for his personal welfare improvement.   Such actions cannot be termed as selfish and this is always seen as acts out of self-interest.   Self-interest acts are not always selfish acts but selfish actions are always out of personal self-interest. For example if an individual’s self interest is to obey the law we can claim the individual is doing this out of self interest, that is, it is in his/her self interest to avoid legal troubles like being jailed.   This can be seen as a selfish act.   But by obeying the law, it can also be argued that he is doing this in the interest of others or out of consideration of others.   In this case, this is not a selfish act.   However, self-interest actions are not always incompatible with the interest of others for example to help others, which is not a self-interest act.   An individual must first help himself inorder to be in a position to help others. Reference G.E. Moore (1903).   In Principia Ethica: Cambridge University Press. Rachels, J. (2003). The Elements of moral philosophy (4th ed). New York: McGraw-Hill. Sigmund, Freud (1966).   The Interpretation of Dreams.   New York: Avon.    How to cite Modern Ethical Theories, Essay examples

Kafka on the Shore Essay Example

Kafka on the Shore Essay The final interaction between the main characters of the book and Japanese myth and legend occurs when Kafka discovers his father is dead and the police are looking for him. He flees to Oshima’s family cabin in the woods for a second time. It is there he finds a door to the Japanese underworld. It is here that he discovers what happened to his Japanese Dreams mother and sister. He also encounters Miss Saeki’s ghost, and in the process of wandering the underworld discovers himself in the process. This ties into the Japanese myth of Izanagi and Izanami (Izanagi, and Izanami: Mukashbanashi Library website: http://www.mukashibanashi. org) They are comparable to Zeus and Hera in Greek mythology. At one point in this myth Izanami gives birth to their son Ho-Musabi, or fire. In the process of birthing fire Izanami is burned to death. Izanagi travels to Yomi or the underworld to find her. This is very similar to Kafka’s journey of self discovery in the forest near the cabin in the mountains. Conclusion Japanese mythology has played a very important part in both Japanese literature and film in the fifty years since World War II. It is through the eyes of writers like Haruki Murakami, and the artistic vision of directors like Hayao Miyazaki that Western cultures can come to understand and love the myths and legends of Japan. I feel that the story Murakami tells in Kafka on the Shore (Vintage Paperbacks, 2005) is universal. Everyone goes through a journey of self- discovery as they enter adolescence. We will write a custom essay sample on Kafka on the Shore specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kafka on the Shore specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kafka on the Shore specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Not all adolescents go on this journey in quite as spectacular a fashion as Kafka Tamura but, it is a journey we all must make. I have discovered several things from reading this book. First, myth and legend can always play a role in everyday life. Second, it is never a bad thing to dream since this is how we discover who we are both as individuals and entire cultures. Finally, life is a journey and like Nakata we must travel whatever road we choose of follow and never look back. Japanese Dreams References Murakami, Haruki: Kafka on the Shore: Vintage Paperbacks 2005 Murakami, Haruki: The Wind Up Bird Chronicles: Vintage Paperbacks, 1997

Analysis of Starbucks

Analysis of Starbucks Free Online Research Papers Starbucks Coffee, Tea and Spices started out in 1971 as a local coffee bean roaster and retailer in Seattle, Washington by three partners, two of which were teachers and the other a writer. These three men were inspired by a mutual friend to open their first store. In 1983, Howard Schultz joined the company and saw the potential of this small coffee bean retailer. Many times he went to the owners with his visions and dreams for their company and how it could grow and many times he was met with rejection. The owners felt that there was not a need for a beverage business as â€Å"coffee was something to be prepared in the home.† Time and time again Howard approached them with his visions and then quit in 1985 to open his own coffeehouse. Opportunity knocked in 1987, and with help from investors he bought Starbucks Coffee, Tea and Spices and changed the name to Starbucks. For the next twenty one years, Starbucks grew to become the largest coffeehouse company in the world with over 16,226 stores worldwide including 11,434 stores located in the United States. Even though the company recently closed 600 of its under-performing company-owned stores they still have plans to open 200 more stores in 2009. Starbuck’s headquarters is stationed in Seattle, Washington. MISSION STATEMENT2 Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success. Environmental mission statement We fulfill this mission by a commitment to: Understanding of environmental issues and sharing information with our partners. Developing innovative and flexible solutions to bring about change. Striving to buy, sell and use environmentally friendly products. Recognizing that fiscal responsibility is essential to our environmental future. Instilling environmental responsibility as a corporate value. Measuring and monitoring our progress for each project. Encouraging all partners to share in our mission. PRODUCTS 1) Coffee Offers more than 30 blends and single-origin coffees 2) Handcrafted Beverages Fresh-brewed coffee, hot and iced espresso beverages, coffee and non-coffee blended beverages, and Tazo teas. 3) Merchandise Assorted home espresso machines, coffee brewers and grinders, a line of premium chocolate, coffee mugs and coffee accessories, and a variety of gift items. 4) Fresh Food Baked pastries, sandwiches and salads. 5) Starbucks Entertainment A selection of the best in music, books and film. 6) Global Consumer Products Bottled Starbucks Frappuccino beverages, chilled cup coffee, espresso drinks, Tazo teas and super premium ice creams. 7) Starbucks Card Reloadable stored-value cards. 8) Brand Portfolio Starbucks Entertainment, Tazo Tea, and Ethos Water. COMPETITORS3 1) DUNKIN 2) MCDONALDS 3) NESTLE 4) YUM BRANDS 5) DARDEN RESTAURANTS Starbucks is ranked #4 by sales in the restaurant sector. McDonalds is #1, but then McDonalds has a more extensive menu. Trailing behind is Yum Brands (YumYum Donuts) as #2 and Darden Restaurant in #3 spot. Another competitor of Starbucks is Nestle, who offers their own brand of premium coffee, hot chocolate and ice cream. Starbucks believes in order to increase their sales and draw in more customers they need to make some changes as competition is fierce, especially in this economy. They feel that by closing under-producing stores, redesign the space behind the counters, using automatic espresso machines to speed up production time and transform the â€Å"Customer Experience† they can achieve this goal, among many changes. Another way they are trying to attract customers is they want the customers to feel like Starbucks is their â€Å"third home† and even provides free Wi-Fi to its customers. They want customers to experience Starbucks, not just come in and buy coffee. This is going to be quite a challenge for Starbucks as the economy is unstable, the presidential election is right around the corner, people are losing their homes and their jobs. The consumers are also tightening their spending. While I research and learn about Starbucks and what the big deal is with this high priced coffee company, I found myself really admiring Howard Schultz and how he has guided and mentored this company. And, after researching and learning how and why people spend, I realized that I buy Starbucks out of habit, not loyalty. Until today I could not explain why I only buy Starbucks whole bean coffee, 4 bags at a time. The coffee is good but does it warrant paying $11 per bag? Then I realized that I buy out of habit. The outcome of this session long project will be interesting to me to see if, after this is all done, will I still buy Starbucks out of habit or will I become another loyal customer? PRIMARY ATTRIBUTES 1.) Quality3- Starbucks prides itself on the quality of its products. Whether it’s their fresh roasted coffee or their premium salads and sandwiches the company stands by its commitment to quality ingredients and affordable prices. It only purchases coffees that have been grown and processed by suppliers that meet strict environmental, social, economic and quality standards. 2.) Convenience4- Starbucks stores can be found in urban and suburban areas, as well as many rural communities worldwide. An expanded number of Drive-Thru and Off-Highway stores also provide a convenient alternative for customers. Consumers can also find Starbucks kiosks in many of their favorite places such as Barnes Noble bookstores, Hyatt Hotels and United Airlines facilities. Starbucks also strives to provide several different amenities for their consumers that aren’t found at other coffee breweries. These amenities include free electricity for consumers and many provide free wireless internet access. POSITIONING MAP High (Convenience) | Coffees Fresh Food Handcrafted Beverages |Merchandise __________High (Quality)______________________________Low (Quality)_____________ | | ______________________________Low (Convenience)_________________________ PRIMARY TARGET MARKETS 1.) Yuppies- Professional, middle to upper class, working individuals. Most often in families without children. 2.) College Students- Young Adult to Middle Aged students who attend colleges and universities. Most often in need of extra energy and caffeine. 3.) Upper Class- Individuals whose income exceeds $80,000 a year. Can include families with or without children. 4.) Middle Class- Individuals whose yearly income falls between $25,000-80,000 a year. Can include families with or without children. 5.) Young Adults- Individuals between 16 and 25 years of age. Can include families with or without children. Product Categories 1.) Premium Coffees- Freshly ground and roasted coffees in more than 30 blends and flavor combinations 2.) Handcrafted Beverages- Includes hot and iced espresso beverages, coffee and non-coffee blended beverages and Tazo teas. 3.) Merchandise- Includes home espresso machines, coffee brewers and grinders, premium chocolates, coffee mugs and accessories and various gift items. 4.) Fresh Food- Includes premium salads, sandwiches and pastry assortments. 5.) Entertainment- Includes movies, books and films sold in Starbuck stores. Product-Market Grid Coffees Handcrafted Bev. Merchandise Fresh Food Entertainment Yuppies 3 1 2 College Students 2 1 3 Upper Class 1 2 3 Middle Class 1 2 3 Young Adults 1 2 3 _____________________________________________________________________________________ Strategy The Starbucks Company seems to hold fast to their Product Development strategies. Although Starbucks is interested in expanding their target market, it feels that more focus should be placed on expanding on products currently offered. Starbucks5 often tests new products as part of its ongoing innovation and transformation. For example, Starbucks starts testing by selling an 8 oz short brewed coffee for $1 and giving free refills on all brewed coffee. The company will continue to test new products and ideas to be offered to Starbucks consumers. Competitive Advantage By providing its consumers with a combination of extreme convenience and quality products Starbucks definitely holds a competitive advantage over other coffee-retailers. By combining attributes that consumers find attractive, Starbucks can create brand loyalty and keep consumers from choosing other coffee retailers for their coffee needs. Distribution Starbucks is continually expanding their distribution outlets. In 2004, they had 20,000 outlets that sold their specialty products, including Wal-Mart, Target, a variety of other grocery stores and pharmacies. In 2005, the number of stores involved in the Starbucks’ distribution channel increased to 31,000, exhibiting almost a 50% improvement and drastically expanding their ability to reach customers (Knol.com). Logistics Most of the distribution of Starbucks products in the U.S. is conducted by a trucking system. The company houses several distribution centers throughout the nation and moves a majority of their products by land. They do, however, have several roasting plants outside the U.S. and must rely on other modes of transportation such as airplanes and freighters. The majority of the Company’s direct distribution accounts are through national broad line distribution networks with SYSCO Corporation and U.S. Foodservice TM. Starbucks foodservice sales, customer service and support resources are aligned with those of SYSCO Corporation and U.S. Foodservice. Starbucks and Seattle’s Best Coffee are the only super premium national-brand coffees actively promoted by SYSCO Corporation (US Securities and Exchange Commission). Products other than whole bean coffees and coffee beverages sold in Starbucks retail stores are obtained through a number of different channels. Beverage ingr edients, other than coffee and milk, including leaf teas and the Company’s selection of ready-to-drink beverages, are purchased from several specialty manufacturers, usually under long-term supply contracts. Food products, such as fresh pastries, breakfast sandwiches and lunch items are generally purchased from both regional and local sources. Coffee-making equipment, such as drip and coffee press coffeemakers, espresso machines and coffee grinders are generally purchased directly from their manufacturers. Coffee-related accessories, including items bearing the Company’s logos and trademarks are produced and distributed through contracts with a number of different suppliers. Starbucks also has special agreements with Kraft foods for distribution in local grocery stores and warehouse club stores throughout the U.S. in which Kraft manages all distribution of products for those locations. Physical Facilities The Starbucks website does state that they own several distribution centers throughout the U.S. and that they have even built international distribution centers. I was unable, however, to find any information regarding physical size or interior/exterior attributes. There was also no specific information regarding the locations of these distribution centers. I was able to check some state websites and locate distribution centers in California, Oregon and Nevada. But again no other details were released. Distribution Advantage Although there was no specific information regarding the number of distribution centers for the company Starbucks it still seems that the company does have the competitive advantage in regards to distribution of their products. Most of these advantages come from their partnerships with other companies and organizations such as Kraft foods, Barnes Noble, and SYSCO. These companies either take over the distribution of products or help with distribution for the company. This allows Starbucks to produce more product and results in more competitive prices for their consumers. The company is constantly expanding their distribution outlets as well. This allows consumers to find all their favorite Starbucks products at many convenient outlets (starbucks.com). If Starbucks continues to increase their product variety, distribution outlets and distribution channels, soon they will not just have the competitive advantage, they will become an unstoppable force in the coffee industry. Promotional Mix Starbucks generally does not use conventional advertising methods because the company as found that there is too much competition for consumers attention in TV, radio and print media. In fact the company did not begin to use conventional advertising methods such as TV advertising until 2007. The company tends to rely more on increased distribution and brand recognition as well as its charitable contributions. The company, as mentioned before, is continually increasing their distribution outlets in order to continually improve their brand recognition and maximize accessibility of their products. By placing more products in places continually visited by consumers they are able to make their coffees more widely known to consumers then their competitors’ brands. Another source of unconventional advertising is their use of charitable work to advertise their brand image. Starbucks usually picks one or two charity events in the community it serves to promote the company. The company feels that this will also inspire people inside and outside the company and reinforce the company’s value and image (Lorenzini, 1993). The company’s principals state that â€Å"every store is part of a community and we take our responsibility to be good neighbors seriously,† (starbucks.com). It was in 2007 that the head of marketing at Starbucks, Anne Saunders, left the company for other opportunities. This allowed the company to head in another direction and explore new avenues in marketing and advertising of products. Today you are finally able to see commercials advertising the Starbucks brand and its products to consumers. Marketing Mix Until its introduction into television advertising, Starbucks had little means of advertising individual products. In fact, you actually did not know what products the company produced until you saw them in stores or at local kiosks. Even with it’s induction into the television world, Starbucks remains anything but conventional. Starbucks does run a few standard promotional TV campaigns. Campaigns in which the goal is obvious, promotes the product and makes the consumer feel they must buy it. These products include specific lattes or their new double shot canned espressos. If you have been watching this holiday season, however, you will notice that the ads promote something different, they promote something simpler: passing the cheer. They are promoting the season and the celebration of the holidays, there is no plug for a specific product or hint of a sales pitch. Way to go Starbucks! Promotional Advantage The companies’ lack of conventional advertising methods did put them at a competitive disadvantage for several years. In fact the company held no advantage in marketing at all. They relied on everything but advertising to sell their products and unfortunately in this day and age it is almost impossible to survive without more advanced marketing strategies. Competitors such as McDonalds and Dunkin Doughnuts have had an advantage in regards to promotion for several years. The companies new found advertising methods do have the potential to give them the competitive advantage in promotion. If they continue to explore different avenues of advertising they will increase their brand recognition with consumers and eventually increase brand loyalty. Pricing Strategies It was extremely difficult to find any information regarding the pricing strategies of Starbucks. General information found on the internet stated that Starbucks â€Å"prices its products competitively with prevailing high-end coffee prices. Starbucks represents an attractive combination of affordable prices, high quality and convenience,† (Song-Ming Kim, 2002). The only information I was able to find that was not a generic response to pricing was in regards to their drink size. They referred to it as Goldilocks pricing, as in the story of the three bears and finding something that was not too big or too small but finding something that is just right. â€Å"That’s why Starbucks offers their drinks in three sizes. The psychology is based on avoidance of extremes. If I offer two sizes, regular and large, most people will go for the regular. If I then add a third size, extra large, people will be drawn to the one in the middle. Even if no one ever buys a single extra large (and the extra large size in Starbucks is a pint of coffee !) just having it offered will persuade many customers to upgrade. A quick calculation shows the power of this approach. Suppose that selling regular size makes a net profit of 5% of sales after fixed costs i.e. it is just keeping the lights on. Persuading just one person in 4 to take the next size up doubles this,† (Drysburgh). Pricing Advantage It is becoming evident that Starbucks no longer has any pricing advantage in the coffee market it if it ever had one to begin with. Recent emerging competitors such as McDonalds and Dunkin Doughnuts are now becoming known for their good, inexpensive coffees. Starbucks has taken steps to become a stronger competitor in regards to pricing. They are currently researching a campaign that would include offering a cup of coffee for just $1, a cup that would include free refills. This definitely is something that no other competitor is offering at the moment. This strategy will definitely bring in more consumers but may hurt the sales of other products that produce more revenue for the store. This new pricing strategy is still in the experimental stage. References Drysburgh, Alastair. Profits Leak Detective: How Are Starbucks Taking Over the World?. Retrieved on January 2nd, 2009 from profitsleakdetective.com/articles/how-are-starbucks-taking-over-the-world.html. Kim, Seong- Min. 2002. Business Policy and Strategy: Starbucks. Retrieved on January 2nd, 2009 from http://www2.hawaii.edu/~seongmin/Starbucks.pdf. Knol.com. Retrieved on December 26, 2007 from http://knol.google.com/k/-/analysis-of-starbucks/ow5jbvr76bz9/8#. Lorenzini, B. 1993. Grounds for Success. Restaurants and Institutions 103(23).160. UNITED STATES SECURITIES AND EXCHANGE COMMISSION. 2007. TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934. Retrieved on December 27, 2007 from media.corporate-ir.net/media_files/irol/99/99518/200710K.pdf. Research Papers on Analysis of StarbucksOpen Architechture a white paperAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductThe Project Managment Office SystemRelationship between Media Coverage and Social andDefinition of Export QuotasGenetic EngineeringPETSTEL analysis of IndiaBionic Assembly System: A New Concept of SelfTwilight of the UAW

Scott Berkun on Writers’ Laziness

Scott Berkun on Writers’ Laziness Scott Berkun on Writers’ Laziness Hard work is one of the many things that authors and startups have in common. We know we should expect it, and always think ourselves ready to embrace it, but the truth is that we’re constantly looking for a shortcut. With countless get-rich-quick schemes, myths, or even documented success-stories out there, it is easy to lose oneself in the dream and never really pursue it.To break free of the dream, we’ve invited one of the most famous myth-busters out there to share his thoughts with us. Scott Berkun is a bestselling author of 6 books and renowned speaker on creativity and innovation. Scott has a simple message for authors, which we all need to hear: â€Å"stop being lazy†.You spend a lot of time myth-busting. What is the No. 1 myth you come across to do with writing? Why do you think this myth is perpetuated? Everyone believes there’s a way around the work. People are genuinely mystified when they describe a hard part of it, hoping for a cure, and I te ll them, yes, I feel the same thing, the difference is I keep going. You can’t run a marathon without running many miles first. There are tricks here and there but they only help if you do the work, the tricks don’t eliminate the work.We’re all prone to dreams and that’s a good thing if we don’t confuse them with reality. Sadly many of us do. Myths about life will always be popular because people confuse dreams with reality, that having a dream is enough. There is no dream of writing a novel or changing the world that comes about without sacrifices. Many people use dreams just as something to talk about and never something they really want to do.You answer a lot of questions from new writers. Which are the most common things these writers get stuck on? What are the causes of these problems?Laziness. It usually comes down to laziness, which sounds mean but it’s totally true. I’m not that famous and even if I were, there are far easier places to get coaching on writing from than an author. It’s an old field you know, with plenty of courses, books and coaches waiting to be used. Generally it’s the dreaming thing again. People who are serious will ask serious questions. Instead of â€Å"How do I start?†, which is answered by opening a word processor and typing, they ask â€Å"I’ve written a draft and want to make it easy for friends to critique it. Suggestions?† It’s a very different question that starts by explaining the asker has already put some sweat in.You first self-published back in 2011 - light-years away in the self-publishing world - what are the most exciting developments you are looking at right now in this space?It gets better every year. Even now the quality is so good most people can’t tell the difference, especially for digital books. I see many boutique publishes cropping up that are challenging the old models, and treating authors differently, which is fun to see.You recently wrote that many publishers are â€Å"stuck in an antiquated notion of their value†. In five years time, what do you think will the core value of a publisher? The core value remains the same - sell great books to people and help authors make great books. I just hope they’ll take more advantage of modern tools and ideas in what they do. They’re still catching up to social media, still catching up to how to use Facebook, still catching up to blogging. There’s a new generation of editors that are rising in influence and as they do publishers will change with them. What you folks are doing at Reedsy, and other shops like Booktrope, it is fascinating to watch - unlike big publishers you have no legacy to hold you back and can dive in with fresh ideas on how it’s all supposed to work.But many publishers are asleep at how the romance of getting published has changed. The technological advantage is almost entirely gone, or worse, is a liability because they’re stuck on ideas from the 1980s. Anyone can publish a book today and if they are talented they can publish good books faster and cheaper than a publisher can. Every publishing exec should, on their own, self-publish a book and compare with what their company does. They’ll see how easy it is to replicate what publishers do with freelancers. Many still haven’t done this simple exercise and there’s no excuse for it.There is a romantic notion that marketing shouldn’t be a writer’s job. Is there a place for introvert writers in today’s landscape - those who don’t necessarily like to engage with their audience and cultivate their fan base?The romantic notion is mostly an invention as writers and artists throughout history largely had to hustle to survive, or they wrote for reasons other than fame (a notion often unheard of today). Being an introvert doesn’t mean you can’t cultivate a fan bas e. Social media, blogs and mailing lists makes it easy for someone who writes to use writing as their primary way to interact. It doesn’t have to be personal, but if you want more fans you have to give them something to be fans about. If you don’t want to engage your own audience how can you expect to create or maintain one? You’d either need to be wealthy enough to pay someone to do if for you, or incredibly lucky to find a following without it.Follow Scott and Reedsy on Twitter: @berkun and @ReedsyHQDo you agree that struggling authors’ main problem is laziness? What do you do to keep writing and engaging with your audience?

World War II Essay Example | Topics and Well Written Essays - 2500 words

World War II - Essay Example The Second World War was fought between 1939 and 1945 in Europe, in Russia, North Africa and in Asia. Indeed, the Second World War was lasted longer, was more volatile than the First World War. Moreover, the effects of the World War 1 contributed to the emergence of the World War 11. Children, women, men, military either participated in the war or was adversely affected by the war. Indeed, World War II was a global war that was under way by 1939 and ended in 1945 and largely involved all great powers and their armies in a show of might and dominance. The reference world powers later grouped themselves into two alliances, the Allies and the Axis. The war was fought using high technological weapons of unpredictable destructiveness in unsurpassed numbers with the ultimate use of the atomic bomb. It remains the most widespread and destructive war in history. Indeed about, 100 million people participated in the war where there was use of nuclear weapons. So significant was the war that th e participants sacrificed all their scientific capabilities and economic positions to succeed in the war. This paper will give the background, the causes, the participants, and the sequence of the war, the results, and the impact of the World War 11. ... The treaty equally set out the size and capability of the country's armed forces. Moreover, Benito Mussolini led the Fascist movement in seizing power in Italy between 1921 and 1925. As such, he replaced representative democracy and repressed socialist to force Italy to become a world power. At the same time, there were developments in Germany where  Adolf Hitler led  in establishing a fascist government in Germany. These developments worried UK and France where they consequently formed the Stresa Front with an aim of containing Germany. However, Italy invaded Ethiopia with Germany being the only major European nation to support the invasion with a trade in that allowed Italy to support Germany in absorbing Austria. Adolf Hitler on the other hand defied the Treaty of Versailles and  Locarno by reinstating his military  in March 1936. Indeed, Hitler and Mussolini supported the fascists while the soviet supported the Spanish Republic in the Spanish Civil war in 1936 where both parties tested their new weapons and methods of warfare in readiness for war. Subsequent attacks followed later with Japan capturing Beijing, China in 1937 as Germany annexed Austria in 1938 (Marshall Cavendish Corporation 12). Additionally, Germany and Slovakia attacked Poland in 1939. As a result of this countries of common wealth were mobilized by France and Britain to declared war on Germany. As such, by 3 September, Britain and France were at war with Germany where Australia, South Africa, Canada, and New Zealand joined them in a weeks’ time. This marked the beginning of the Second World War. The Home front of the war was Britain because the Britons felt that

Applied Macroeconomics Essay Example | Topics and Well Written Essays - 750 words

Applied Macroeconomics - Essay Example iii. The decline in the personal savings rate of Americans will result in the shift of the IS Curve to the right. iv. A drop in business confidence following the collapse of the stock market will shift the IS Curve to the left. 4. A change in which of the following would cause the LM curve to shift To rotate, To both shift and rotate Which of these do not affect the slope or position of the LM curve i. nominal money supply (Ms) affects the position of the LM curve. The increase in the nominal money supply would cause the LM curve to move to the right. ii. the responsiveness of the demand for money to the interest rate influences the slope of the LM curve. The more responsive the demand fore money with regard to the interest rates level is, the less steep the slope of the LM curve will be. iii. the responsiveness of the demand for money to income also influences the slope of the curve. The more responsive the demand fore money to the income level is, the steeper the LM curve will be. iv. business and consumer confidence level changes have influence on the slope of the LM curve and, therefore, would cause the LM curve to rotate. v. interest rate (r) does not affect the position or slope of the LM curve. The change in interest results in change in quantity of real balances demanded and results in movement along the LM curve. vi. price level (P) influences real money demand and, as a result shift the LM curve. If the price level increases, the real demand for money decreases and the LM curve shifts to the left. 5. Explain the concept of "crowding-out". Under what circumstances could government spending be "crowded-out" Do you think this is likely to be the case "Crowding-out" takes place when expansionary fiscal policy leads to the...Increase in government spending, income tax cut or an investment subsidy will raise the interest rate if the quantity of money is unchanged. The IS Curve has negative slope because a higher level of the interest rate (vertical axis) reduces investment spending, thereby reducing aggregate demand and thus the equilibrium level of income (horizontal axis). The steepness of the curve's negative slope depends on how sensitive investment spending is to changes in the interest rate and also on the multiplier. The movement along the IS Curve occurs with the changes in the level of the interest rate and corresponding change in the level of income. If interest rate increases, the equilibrium level of income decreases, and vice versa. ii. the responsiveness of the demand for money to the interest rate influences the slope of the LM curve. The more responsive the demand fore money with regard to the interest rates level is, the less steep the slope of the LM curve will be. "Crowding-out" takes place when expansionary fiscal policy leads to the increase in the interest rates level and, thus, reduces private spending, in particular investment. This way increase in government spending "crowds-out" investment spending. Full "crowding-out" can occur under the condition of a vertical LM schedule when the fisc

The Product Brand Line Of Maggi Marketing Essay

The Product Brand Line Of Maggi Marketing Essay Part 1 Introduction In 1863, Maggi was founded by Julius Michael Johannes Maggi in Switzerland. Julius Maggi developed a flavours recipe to bring added taste to meals. This signified the establishment of the Maggi brand and its product line that is convenient products. In 1882, due to his well-known for nutrition-oriented approach, a physician called Dr. Fridolin Schuler and the Swiss Government met up with Julius Maggi and told him about the problem of the labouring classes who were suffering from malnutrition. After that, he was asked to seek for a solution in order to improve the nutritional values of meals. Therefore, he created the protein based vegetable food products, which were two instant pea soups and an instant bean soup. These two products were quick to be prepared, easy to be digested and sold in a low price. The products were successfully overcame the problem of woman who were lack of time in preparing meals as more and more woman were working outside. By the turn of the century, the Maggi company also produced other types of products such as bouillon cubes, sauces and flavorings. In 1947, Alimentana S.A., the manufacturer of Maggi seasonings and soups merged with Nestlà © to form Nestlà ©-Alimentana S.A. Today, MAGGI ® has been offering high quality, convenient, innovative, and nutritious products. MAGGI ® products help us to prepare nutritious and delicious meals. Its bouillons, soups, seasonings and sauces are useful while cooking and add flavour into our food. The product brand line of MAGGI ® Culinary products is the product brand line of  MAGGI ®. Now, in the year of 2013, the products produced by MAGGI ® basically can be categorized into four different groups which are noodles, MAGGI ® flavour world, sauces and light meals. Among all these products, different kinds of flavours were provided so that the consumers have a variety of choices and select what they want based on personal needs and favourites. The table below showed all the products produced by MAGGI ®: Category Products Noodles 1. MAGGI Hot Bowl Instant Noodle 2. MAGGI Hot Cup Instant Noodle 3. MAGGI 2-Minutes Noodles 4. MAGGI Mi-Goreng MAGGI ® flavour world 1. MAGGI Stock Cubes 2. MAGGI CUKUP RASA 3. MAGGI Liquid Stocks 4. MAGGI HARI-HARI FAVOURITES Sauces 1. MAGGI Oyster Sauce 2. MAGGI Seasoning 3. MAGGI Red Sauce Light meals 1. MAGGI Soup 2. MAGGI Porridge The MAGGI 2-Minutes Noodles Curry MAGGI 2-Minutes Noodles was first introduced in India by Nestle India Limited in 1982 and act as a market leader in selling instant noodles. Therefore, it becomes a well-known instant noodles brand among all the consumers and many people call noodles as Maggi. MAGGI 2-Minutes Noodles Curry is one of flavour in the series of MAGGI 2-Minutes Noodles. It is sold in a pack of five. The servings size of each small pack is 79grams for one serving. The noodle contains 48.6 grams of carbohydrate per serving that provides the energy that we need. It is a convenient product that can be easily found in any marketplace. The package of this product was changed from time to time. The latest packaging carries the new Protein dari Gandum seal as each pack MAGGI 2-Minute Noodles serves as source of protein from wheat. MAGGI 2-Minutes Noodles Curry Inferior Product Inferior products are the products for which there is a direct relationship between changes in income and its demand curve. Based on our understanding, we categorized MAGGI 2-Minutes Noodles Curry is as a inferior product because the purchasing rate of the consumer is basically based on the income of the consumers. When the income of consumers rises, the demand will be reduced and the amount of buying this product will become less as they will choose to buy a more value based product that deliver higher quality. Conversely, the demand of consumers will increase when there is a fall in their income. Complement and substitute goods for MAGGI 2-Minutes Noodles Curry Complementary goods are the goods that jointly consumed with MAGGI 2-Minutes Noodles Curry. The complement goods are as follow: eggs sausages fish balls crab meats prawns carrots tomatoes vegetables bell peppers caraways Whereas, substitute goods are the goods that competes with MAGGI 2-Minutes Noodles Curry for consumer purchases. The substitute goods are as follow: Sajimee mee curry flavoured instant noodles Ibumie Mi curry flavoured instant noodles Adabi curry flavored instant noodles Mamee curry flavoured instant noodles Cintan curry flavoured instant noodles Tesco choice curry flavoured instant noodles Market structure of MAGGI 2-Minutes Noodles Curry Monopolistic Competition Part 2 Comparison of the price of MAGGI 2-Minutes Noodles Curry with _________________ Based on the research found in Tesco, Kampar, Perak, MAGGI 2-Minutes Noodles Curry are sold at the price of RM4.39. Part 3 Advantages and disadvantages for MAGGI ® company of being monopolistic competition firm Advantages Easy Entry and Exit Monopolistic competition is an easy entry and exit market because this market face low barriers to entry Unlike a monopoly market, MAGGI ® easily entered into a monopolistic competition market and start the business because the products produced are not sole control of any other company. Therefore, MAGGI ® can attract the consumes to buy its products as long as they can satisfy the consumers needs. Besides that, while entering into this market, MAGGI ® does not face much problem on government franchises and licenses as well as the patents and copyright as the company will not be restricted to enter into this market. Price takes MAGGI ® has the authority to set the price for its products in order to maximize its revenue. For example, MAGGI ® can increase the selling price when they increase the quality of products to the consumers. The company also can increase the selling price when the input price becomes higher so that they will still earn a constant revenue but not facing a loss. Unlike in the perfect competition market, the consumers might still choose to buy its products even though the price has been increased as long as the products can satisfy the consumers. Differentiated products will attract buyers to stay loyal The differentiated products of MAGGI ® will attract more buyers and maintain the current consumers to stay loyal since the products have the unique features compare to others. Normally, the consumers will not easily switch to another brand when they are attracted by its special characteristic of the products. This will result in a constant revenue since the consumers might consume the products continuously for a long period of time if they do not find any substitute that is better than the current consuming products. Disadvantages Many competitors Since monopolistic competition market is easy to entry and exit, many companies might enter into this market and thus MAGGI ® has to face many competitors. For example, the competitors for MAGGI ® are Sajimee, Ibumie, Adabi, Mamee, Cintan and Tesco. The consumers might easily switch to buy the same type of products from another brands if they think it is worth to buy it from other brands rather than from MAGGI ®. Therefore, MAGGI ® has to consistently observe the strategies of its competitors so that MAGGI ® can make suitable action to face the competitor and make its customers to stay loyal. Higher cost and expenses Since MAGGI ® face a huge numbers of competitors, it is compulsory for a monopolistic competitor to take suitable strategies to attract more buyers. One of the ways is via advertising its products. We can see that MAGGI ® advertise its products through television and do many different types of promotion such as buy one get one free, give food testing to the customers, give discounts and organise a contest for the consumers and give out something else as prizes. All these advertisement and promotion required a lot of cost and expenses. Need to produce differentiated products In order to compete with other close substitutes, MAGGI ® has to come up with differentiated products, which is the products that have real or apparent differences with other substitutes. MAGGI ® must be creative and innovative enough to make their product more distinctive and differentiate their products from other competitors in order to attract more buyers and also maintain its current consumers. MAGGI ® also has to do certain research and improve its products from time to time to make its products more unique no matter is on the quality, price or packaging. Earn zero-economic profit in long-run Unlike a monopolist, MAGGI ® will not earn an economic profit but earn a zero-economic in long-run. In long-run, more and more firms will enter into this market structure and the some of the current market share of MAGGI ® might be taken away by those new firms. This shows the decrease in the consumers demand. Therefore MAGGI ® will do more advertising to recapture the market share. This will results in the increase of the long-run average cost. The decrease of demand and increase of long-run average cost will continues in long-run until MAGGI ® earns a zero economic-profit. Advantages and disadvantages for a customer of buying a product under monopolistic competition market Advantages More innovative product In the monopolistic competition market, there are many competitors and buyers. In order to attract a large scale of customers, the company needs to produce more innovative product continuously so that they can compete with other competitors and survive in the market place. MAGGI ® as monopolistic competition firm will choose to produce more different flavour of instant noodle instead of just produce one type of noodle because it needs to fight against massive of competitor forces. Therefore a customer can enjoy having different types of MAGGI ® products and have more choices. Comparable prices There are many sellers in the monopolistic competition market. The buyers can compare the prices of the same type of product among different producers so that they could choose to buy the products that offered in an affordable price. For example, consumers can choose either to buy MAGGI ® instant noodles or other brands of instant noodles like Mamee and Mi Sedaap. Convenience for buyers to know the details of the product Sellers in the monopolistic competition tend to create more advertisements to deliver the information about their products to the public and also develop a stronger position in consumers mind. Usually the detailed information about the MAGGI ® products such as the new flavour, price, and places that are available to buy the products. The information given will provide convenience for consumers in the process of choosing and buying the product. Disadvantages The price of products might not matched with the quality of products The sellers in monopolistic competition market are free to set the price of products. The seller might set a higher price to earn more revenue but they do not produce the products with higher quality. Therefore the consumers are forced to buy the products expensively. For example, if MAGGI ® might produce the same instant noodles but they raise the price to a higher level. Consequently, the consumers have to buy it at an expensive price but they still enjoy the same quality of instant noodles. Negative impact of advertising In monopolistic competition, the sellers spend a lot of money in advertising their products. It is a benefit for the consumers to know more about the product but it also has negative impact on customer supremacy. Customers are going to be manipulated by the advertisement and about what they want. For example, customers become attracted over the perception of differentiation, they believe information in the advertisement and buy the product without compare the price or quality.

Media Violence Essay

Television has been considered as part of entertainment of the society. Mass media has been recognized as the giver and provider of the information needed by the public. These two terms have too many influences and greatly affects the lives of the people in the society which make them important elements in this post modern world. From gaining knowledge to entertainment, media has been having the reputation of providing all the information needed by the public. However, the society also points out the mass media as the greatest influence of aggressive behavior of the viewers. Through the movies and television shows that are being released by the media, people learn to conform and adopt the attitudes that are portrayed by the characters. The constant changing society has challenge the culture and values of the people around the world. The popular culture has been very influential making the society conform to the new trends. However, there are some factors in the society that are not changing regardless of the transparency of its effects. In other words, these are the aspects that affect the lives of the people negatively but still considered as adequate because of the acceptance of the mainstream. Media violence is one of the negative elements of the society but still existing despite the evident effects to the people. The Viewers and the Media Violence The behavior of the person shows the kind of television program he or she watches (Science Daily). Apparently, media violence does not affect only those who already understand the language and actions of a certain movie or television show. In fact, even the toddlers are being affected by these aggressive behaviors on screen. The people learn based on what they could see in their environment. Undeniably, mass media is one of the most influential factors that is present in this post modern world. The values that people adapt from their surroundings help in developing their personalities as they grow older. Since media has been the easiest tool in gaining information, it has also become an instrument to learn and adapt the culture of the society. The children that are just starting to learn in the society is being trained and influenced by the behaviors that are being portrayed in movies and television programs. Everyday, a home is being penetrated not only by thousands of advertisers that persuade every member of the family to buy a certain product. In fact, the television serves as the bridge of the people to the fictional world that are perfectly created by the mass media. Thousands of scenes from television shows and advertisements are being portrayed and most of them are adopted influencing the mind and personality of an individual. Countless murders and other acts of violence are shown making the audience feel the danger present outside their homes. The martial arts battle, shootings, knifings, fistfights, and exploding cars are just few of the scenes that can be watched on movies or television shows. These acts of violence are usually done by the heroes and villains who often serve as the role models for the young adults in the society (Freedman 4). The aggressive behaviors that the children often see on screen are committed by the live actors or even animated figures that appear in the best movies as well as the worst. On the other hand, the existence of violence in the society has not created by the media themselves. In fact violence has been in the society even before television was invented, movie houses were constructed, and video games were released. Aggression is a nature of man and it has been present even before the technology enter the scene. The public has been blaming the media for the aggression that their shows cause to the people especially to children; however, the media has been firm on telling that their aggressive shows represent the violence of the society. This issue has been at the heart of debate in the society. The presence of media relies on the elements of the society while the society relies on the information that are being offered by the mass media. Effects of Media Violence As the child becomes older, he or she is being accustomed with the information available in his or her surroundings. The internet, television shows, video games, and advertising are the sources of information of children nowadays (Wintour). The presence of media has undeniably influenced the young adults as they grow up to be mature individuals. The aggressive behaviors that they can see on television, movies, or even video games are being adapted and accepted to their own construction of reality. The child learns to hit his playmate when he gets mad, throw things when he is irritated, and shout when somebody did not pay attention to him. These are all examples of aggressive behaviors which may appear to be simple and normal attitude of a child. Oftentimes, the society fails to notice these simple behaviors as a problem that needs to be solved before it gets worse. The video games that are sold in the market with a goal to teach children to stand diversity has undeniably created an impression that it would enhance the knowledge of the young adults in technology and eliminated the idea that this would trigger the aggressive behavior of the player. The children will play as the main character that is given a task to protect a territory and kill the animated figures that would hinder him to win the game. The concept of this game sets the mind of the young players to fight with the use of guns and knives (O’Hehir) Frequently, learning to behave aggressively is the tested effect of media violence. This effect is also referred to as instigation of aggressive impulses, disinhibition of socialization against aggressive behavior and imitation of violence (Potter, 25). The child may not show an aggressive behavior after watching series of violent shows but the child would definitely think that aggression is acceptable in the society. Moreover, the child may not imitate the actions that were portrayed by the media, but the scenes may create fear to the young minds of the viewers. Since the information on media sources are the most accessible source of knowledge, the viewers may accustomed them and accept them as part of reality. Media violence produces short-term increases by priming existing aggressive scripts and cognitions, increasing physiological arousal, and triggering an automatic tendency to imitate observed behaviors. Media violence produces long-term effects via several types of learning processes leading to the acquisition of lasting (and automatically accessible) aggressive scripts, interpretational schemas, and aggression-supporting beliefs about social behavior, and by reducing individuals’ normal negative emotional responses to violence (Anderson et al. 81). Apparently, mass media gives all the necessary information that the people need in order to function well in the society. The media may represent the events that often occur in the society but those should not also be the basis of the messages that are being conveyed to the audience. The real events are filmed and added with more spices to make the viewers buy what the media has prepared for them. Although aggression is long associated to human, there are still factors in the society that provoke people to behave aggressively. Mass media sells products to the public. These products do not consist only of the consumer goods that the society needs in order to survive. The television programs that are being shown to the public are products of mass media that the society willingly buys. Unquestionably, the media is an influential and powerful tool to make the society a better place; however, mass media sources have been very consistent in telling only the truth to their customers. The element of the society that should help the people to lessen the societal problems become an instrument to pass the negative aspects of the society from generation to generation. However, the people can still select the products carefully. Buying violent products is telling the media to produce more (Edgar 59). The society needs to be wiser in selecting the program that would portray less aggression and help the people to participate more on salient topic in the society rather than the fiction stories that affect negatively to the lives of the viewers. Works Cited Craig A. Anderson, Leonard Berkowitz, Edward Donnerstein, L. Rowell Huesmann, James D. Johnson, Daniel Linz, Neil M. Malamuth, Ellen Wartella. The influence of media violence on youth. Psychological Science in the Public Interest. USA: Association for Psychological Science. 2004. Volume 4 Issue 3 pp. 81-110 Edgar, Kathleen. Everything you need to know about media violence. New York: The Rosen Publishing Group, 2000 Freedman, Jonathan L. Media Violence and Its Effect on Aggression: Assessing the Scientific Evidence. Canada: University of Toronto Press, 2002 O’Hehir, Andrew. The Myth of Media Violence. March 17, 2005. Daily Newsletter. 11 March 2009. Potter, James W. On Media Violence. USA: SAGE, 1999 Rutgers University. â€Å"Media Violence Cited As ‘Critical Risk Factor’ For Aggression. † ScienceDaily 20 November 2008. 11 March 2009 . Wintour, Patrick. 5 September 2007. The Guardian. 11 March 2009