The Product Brand Line Of Maggi Marketing Essay

The Product Brand Line Of Maggi Marketing Essay Part 1 Introduction In 1863, Maggi was founded by Julius Michael Johannes Maggi in Switzerland. Julius Maggi developed a flavours recipe to bring added taste to meals. This signified the establishment of the Maggi brand and its product line that is convenient products. In 1882, due to his well-known for nutrition-oriented approach, a physician called Dr. Fridolin Schuler and the Swiss Government met up with Julius Maggi and told him about the problem of the labouring classes who were suffering from malnutrition. After that, he was asked to seek for a solution in order to improve the nutritional values of meals. Therefore, he created the protein based vegetable food products, which were two instant pea soups and an instant bean soup. These two products were quick to be prepared, easy to be digested and sold in a low price. The products were successfully overcame the problem of woman who were lack of time in preparing meals as more and more woman were working outside. By the turn of the century, the Maggi company also produced other types of products such as bouillon cubes, sauces and flavorings. In 1947, Alimentana S.A., the manufacturer of Maggi seasonings and soups merged with Nestlà © to form Nestlà ©-Alimentana S.A. Today, MAGGI ® has been offering high quality, convenient, innovative, and nutritious products. MAGGI ® products help us to prepare nutritious and delicious meals. Its bouillons, soups, seasonings and sauces are useful while cooking and add flavour into our food. The product brand line of MAGGI ® Culinary products is the product brand line of  MAGGI ®. Now, in the year of 2013, the products produced by MAGGI ® basically can be categorized into four different groups which are noodles, MAGGI ® flavour world, sauces and light meals. Among all these products, different kinds of flavours were provided so that the consumers have a variety of choices and select what they want based on personal needs and favourites. The table below showed all the products produced by MAGGI ®: Category Products Noodles 1. MAGGI Hot Bowl Instant Noodle 2. MAGGI Hot Cup Instant Noodle 3. MAGGI 2-Minutes Noodles 4. MAGGI Mi-Goreng MAGGI ® flavour world 1. MAGGI Stock Cubes 2. MAGGI CUKUP RASA 3. MAGGI Liquid Stocks 4. MAGGI HARI-HARI FAVOURITES Sauces 1. MAGGI Oyster Sauce 2. MAGGI Seasoning 3. MAGGI Red Sauce Light meals 1. MAGGI Soup 2. MAGGI Porridge The MAGGI 2-Minutes Noodles Curry MAGGI 2-Minutes Noodles was first introduced in India by Nestle India Limited in 1982 and act as a market leader in selling instant noodles. Therefore, it becomes a well-known instant noodles brand among all the consumers and many people call noodles as Maggi. MAGGI 2-Minutes Noodles Curry is one of flavour in the series of MAGGI 2-Minutes Noodles. It is sold in a pack of five. The servings size of each small pack is 79grams for one serving. The noodle contains 48.6 grams of carbohydrate per serving that provides the energy that we need. It is a convenient product that can be easily found in any marketplace. The package of this product was changed from time to time. The latest packaging carries the new Protein dari Gandum seal as each pack MAGGI 2-Minute Noodles serves as source of protein from wheat. MAGGI 2-Minutes Noodles Curry Inferior Product Inferior products are the products for which there is a direct relationship between changes in income and its demand curve. Based on our understanding, we categorized MAGGI 2-Minutes Noodles Curry is as a inferior product because the purchasing rate of the consumer is basically based on the income of the consumers. When the income of consumers rises, the demand will be reduced and the amount of buying this product will become less as they will choose to buy a more value based product that deliver higher quality. Conversely, the demand of consumers will increase when there is a fall in their income. Complement and substitute goods for MAGGI 2-Minutes Noodles Curry Complementary goods are the goods that jointly consumed with MAGGI 2-Minutes Noodles Curry. The complement goods are as follow: eggs sausages fish balls crab meats prawns carrots tomatoes vegetables bell peppers caraways Whereas, substitute goods are the goods that competes with MAGGI 2-Minutes Noodles Curry for consumer purchases. The substitute goods are as follow: Sajimee mee curry flavoured instant noodles Ibumie Mi curry flavoured instant noodles Adabi curry flavored instant noodles Mamee curry flavoured instant noodles Cintan curry flavoured instant noodles Tesco choice curry flavoured instant noodles Market structure of MAGGI 2-Minutes Noodles Curry Monopolistic Competition Part 2 Comparison of the price of MAGGI 2-Minutes Noodles Curry with _________________ Based on the research found in Tesco, Kampar, Perak, MAGGI 2-Minutes Noodles Curry are sold at the price of RM4.39. Part 3 Advantages and disadvantages for MAGGI ® company of being monopolistic competition firm Advantages Easy Entry and Exit Monopolistic competition is an easy entry and exit market because this market face low barriers to entry Unlike a monopoly market, MAGGI ® easily entered into a monopolistic competition market and start the business because the products produced are not sole control of any other company. Therefore, MAGGI ® can attract the consumes to buy its products as long as they can satisfy the consumers needs. Besides that, while entering into this market, MAGGI ® does not face much problem on government franchises and licenses as well as the patents and copyright as the company will not be restricted to enter into this market. Price takes MAGGI ® has the authority to set the price for its products in order to maximize its revenue. For example, MAGGI ® can increase the selling price when they increase the quality of products to the consumers. The company also can increase the selling price when the input price becomes higher so that they will still earn a constant revenue but not facing a loss. Unlike in the perfect competition market, the consumers might still choose to buy its products even though the price has been increased as long as the products can satisfy the consumers. Differentiated products will attract buyers to stay loyal The differentiated products of MAGGI ® will attract more buyers and maintain the current consumers to stay loyal since the products have the unique features compare to others. Normally, the consumers will not easily switch to another brand when they are attracted by its special characteristic of the products. This will result in a constant revenue since the consumers might consume the products continuously for a long period of time if they do not find any substitute that is better than the current consuming products. Disadvantages Many competitors Since monopolistic competition market is easy to entry and exit, many companies might enter into this market and thus MAGGI ® has to face many competitors. For example, the competitors for MAGGI ® are Sajimee, Ibumie, Adabi, Mamee, Cintan and Tesco. The consumers might easily switch to buy the same type of products from another brands if they think it is worth to buy it from other brands rather than from MAGGI ®. Therefore, MAGGI ® has to consistently observe the strategies of its competitors so that MAGGI ® can make suitable action to face the competitor and make its customers to stay loyal. Higher cost and expenses Since MAGGI ® face a huge numbers of competitors, it is compulsory for a monopolistic competitor to take suitable strategies to attract more buyers. One of the ways is via advertising its products. We can see that MAGGI ® advertise its products through television and do many different types of promotion such as buy one get one free, give food testing to the customers, give discounts and organise a contest for the consumers and give out something else as prizes. All these advertisement and promotion required a lot of cost and expenses. Need to produce differentiated products In order to compete with other close substitutes, MAGGI ® has to come up with differentiated products, which is the products that have real or apparent differences with other substitutes. MAGGI ® must be creative and innovative enough to make their product more distinctive and differentiate their products from other competitors in order to attract more buyers and also maintain its current consumers. MAGGI ® also has to do certain research and improve its products from time to time to make its products more unique no matter is on the quality, price or packaging. Earn zero-economic profit in long-run Unlike a monopolist, MAGGI ® will not earn an economic profit but earn a zero-economic in long-run. In long-run, more and more firms will enter into this market structure and the some of the current market share of MAGGI ® might be taken away by those new firms. This shows the decrease in the consumers demand. Therefore MAGGI ® will do more advertising to recapture the market share. This will results in the increase of the long-run average cost. The decrease of demand and increase of long-run average cost will continues in long-run until MAGGI ® earns a zero economic-profit. Advantages and disadvantages for a customer of buying a product under monopolistic competition market Advantages More innovative product In the monopolistic competition market, there are many competitors and buyers. In order to attract a large scale of customers, the company needs to produce more innovative product continuously so that they can compete with other competitors and survive in the market place. MAGGI ® as monopolistic competition firm will choose to produce more different flavour of instant noodle instead of just produce one type of noodle because it needs to fight against massive of competitor forces. Therefore a customer can enjoy having different types of MAGGI ® products and have more choices. Comparable prices There are many sellers in the monopolistic competition market. The buyers can compare the prices of the same type of product among different producers so that they could choose to buy the products that offered in an affordable price. For example, consumers can choose either to buy MAGGI ® instant noodles or other brands of instant noodles like Mamee and Mi Sedaap. Convenience for buyers to know the details of the product Sellers in the monopolistic competition tend to create more advertisements to deliver the information about their products to the public and also develop a stronger position in consumers mind. Usually the detailed information about the MAGGI ® products such as the new flavour, price, and places that are available to buy the products. The information given will provide convenience for consumers in the process of choosing and buying the product. Disadvantages The price of products might not matched with the quality of products The sellers in monopolistic competition market are free to set the price of products. The seller might set a higher price to earn more revenue but they do not produce the products with higher quality. Therefore the consumers are forced to buy the products expensively. For example, if MAGGI ® might produce the same instant noodles but they raise the price to a higher level. Consequently, the consumers have to buy it at an expensive price but they still enjoy the same quality of instant noodles. Negative impact of advertising In monopolistic competition, the sellers spend a lot of money in advertising their products. It is a benefit for the consumers to know more about the product but it also has negative impact on customer supremacy. Customers are going to be manipulated by the advertisement and about what they want. For example, customers become attracted over the perception of differentiation, they believe information in the advertisement and buy the product without compare the price or quality.

Media Violence Essay

Television has been considered as part of entertainment of the society. Mass media has been recognized as the giver and provider of the information needed by the public. These two terms have too many influences and greatly affects the lives of the people in the society which make them important elements in this post modern world. From gaining knowledge to entertainment, media has been having the reputation of providing all the information needed by the public. However, the society also points out the mass media as the greatest influence of aggressive behavior of the viewers. Through the movies and television shows that are being released by the media, people learn to conform and adopt the attitudes that are portrayed by the characters. The constant changing society has challenge the culture and values of the people around the world. The popular culture has been very influential making the society conform to the new trends. However, there are some factors in the society that are not changing regardless of the transparency of its effects. In other words, these are the aspects that affect the lives of the people negatively but still considered as adequate because of the acceptance of the mainstream. Media violence is one of the negative elements of the society but still existing despite the evident effects to the people. The Viewers and the Media Violence The behavior of the person shows the kind of television program he or she watches (Science Daily). Apparently, media violence does not affect only those who already understand the language and actions of a certain movie or television show. In fact, even the toddlers are being affected by these aggressive behaviors on screen. The people learn based on what they could see in their environment. Undeniably, mass media is one of the most influential factors that is present in this post modern world. The values that people adapt from their surroundings help in developing their personalities as they grow older. Since media has been the easiest tool in gaining information, it has also become an instrument to learn and adapt the culture of the society. The children that are just starting to learn in the society is being trained and influenced by the behaviors that are being portrayed in movies and television programs. Everyday, a home is being penetrated not only by thousands of advertisers that persuade every member of the family to buy a certain product. In fact, the television serves as the bridge of the people to the fictional world that are perfectly created by the mass media. Thousands of scenes from television shows and advertisements are being portrayed and most of them are adopted influencing the mind and personality of an individual. Countless murders and other acts of violence are shown making the audience feel the danger present outside their homes. The martial arts battle, shootings, knifings, fistfights, and exploding cars are just few of the scenes that can be watched on movies or television shows. These acts of violence are usually done by the heroes and villains who often serve as the role models for the young adults in the society (Freedman 4). The aggressive behaviors that the children often see on screen are committed by the live actors or even animated figures that appear in the best movies as well as the worst. On the other hand, the existence of violence in the society has not created by the media themselves. In fact violence has been in the society even before television was invented, movie houses were constructed, and video games were released. Aggression is a nature of man and it has been present even before the technology enter the scene. The public has been blaming the media for the aggression that their shows cause to the people especially to children; however, the media has been firm on telling that their aggressive shows represent the violence of the society. This issue has been at the heart of debate in the society. The presence of media relies on the elements of the society while the society relies on the information that are being offered by the mass media. Effects of Media Violence As the child becomes older, he or she is being accustomed with the information available in his or her surroundings. The internet, television shows, video games, and advertising are the sources of information of children nowadays (Wintour). The presence of media has undeniably influenced the young adults as they grow up to be mature individuals. The aggressive behaviors that they can see on television, movies, or even video games are being adapted and accepted to their own construction of reality. The child learns to hit his playmate when he gets mad, throw things when he is irritated, and shout when somebody did not pay attention to him. These are all examples of aggressive behaviors which may appear to be simple and normal attitude of a child. Oftentimes, the society fails to notice these simple behaviors as a problem that needs to be solved before it gets worse. The video games that are sold in the market with a goal to teach children to stand diversity has undeniably created an impression that it would enhance the knowledge of the young adults in technology and eliminated the idea that this would trigger the aggressive behavior of the player. The children will play as the main character that is given a task to protect a territory and kill the animated figures that would hinder him to win the game. The concept of this game sets the mind of the young players to fight with the use of guns and knives (O’Hehir) Frequently, learning to behave aggressively is the tested effect of media violence. This effect is also referred to as instigation of aggressive impulses, disinhibition of socialization against aggressive behavior and imitation of violence (Potter, 25). The child may not show an aggressive behavior after watching series of violent shows but the child would definitely think that aggression is acceptable in the society. Moreover, the child may not imitate the actions that were portrayed by the media, but the scenes may create fear to the young minds of the viewers. Since the information on media sources are the most accessible source of knowledge, the viewers may accustomed them and accept them as part of reality. Media violence produces short-term increases by priming existing aggressive scripts and cognitions, increasing physiological arousal, and triggering an automatic tendency to imitate observed behaviors. Media violence produces long-term effects via several types of learning processes leading to the acquisition of lasting (and automatically accessible) aggressive scripts, interpretational schemas, and aggression-supporting beliefs about social behavior, and by reducing individuals’ normal negative emotional responses to violence (Anderson et al. 81). Apparently, mass media gives all the necessary information that the people need in order to function well in the society. The media may represent the events that often occur in the society but those should not also be the basis of the messages that are being conveyed to the audience. The real events are filmed and added with more spices to make the viewers buy what the media has prepared for them. Although aggression is long associated to human, there are still factors in the society that provoke people to behave aggressively. Mass media sells products to the public. These products do not consist only of the consumer goods that the society needs in order to survive. The television programs that are being shown to the public are products of mass media that the society willingly buys. Unquestionably, the media is an influential and powerful tool to make the society a better place; however, mass media sources have been very consistent in telling only the truth to their customers. The element of the society that should help the people to lessen the societal problems become an instrument to pass the negative aspects of the society from generation to generation. However, the people can still select the products carefully. Buying violent products is telling the media to produce more (Edgar 59). The society needs to be wiser in selecting the program that would portray less aggression and help the people to participate more on salient topic in the society rather than the fiction stories that affect negatively to the lives of the viewers. Works Cited Craig A. Anderson, Leonard Berkowitz, Edward Donnerstein, L. Rowell Huesmann, James D. Johnson, Daniel Linz, Neil M. Malamuth, Ellen Wartella. The influence of media violence on youth. Psychological Science in the Public Interest. USA: Association for Psychological Science. 2004. Volume 4 Issue 3 pp. 81-110 Edgar, Kathleen. Everything you need to know about media violence. New York: The Rosen Publishing Group, 2000 Freedman, Jonathan L. Media Violence and Its Effect on Aggression: Assessing the Scientific Evidence. Canada: University of Toronto Press, 2002 O’Hehir, Andrew. The Myth of Media Violence. March 17, 2005. Daily Newsletter. 11 March 2009. Potter, James W. On Media Violence. USA: SAGE, 1999 Rutgers University. â€Å"Media Violence Cited As ‘Critical Risk Factor’ For Aggression. † ScienceDaily 20 November 2008. 11 March 2009 . Wintour, Patrick. 5 September 2007. The Guardian. 11 March 2009

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